Zalando Marketplace Connector

Access comprehensive Zalando marketplace public and private data and automate your seller operations with real-time APIs and dashboards across every metric in the Zalando Partner Portal.
Global
Ecommerce
10M+
Products Tracked
20
Data Points/Product
99.9%
API uptime
10k+
Brands
TRUST
Trusted by 500+ CPG brands achieving measurable automation outcomes with Datavio

Comprehensive automation capabilities

Build automation pipelines or use real-time dashboards across publicly available marketplace data and private seller data through the Zalando API connector.

Public Data Connectivity

πŸ“¦ Zalando Product Availability
Real-time stock availability across all Zalando products at a location and seller level


πŸ’° Zalando Pricing Intelligence
Real-time pricing and discount monitoring across products at seller and regional level


πŸ† Zalando Keyword Monitoring
Real-time keyword ranking and search result tracking on Zalando for discoverability analysis


πŸ“Š Zalando Product Monitoring
Real-time Zalando product monitoring for catalog updates, delivery timelines, pricing changes, ratings, reviews, and seller positioning

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πŸ… Zalando Category and Competition
Category-level insights and competitor monitoring across the Zalando marketplace

Account data connectors

πŸ“‹ Zalando Order Management
Real-time order data, shipment status, cancellations, returns, and fulfilment tracking across Zalando


πŸ“¦ Zalando Inventory Sync
Multi-channel and multi-location inventory synchronisation across Zalando seller-fulfilled and partner-fulfilled stock


πŸ“’ Zalando Advertising Data
Sponsored product and campaign performance metrics across Zalando advertising programs


πŸ“Š Zalando Financial Metrics
Sales data, commissions, marketplace fees, settlements, payouts, and financial reconciliation insights


πŸ“ˆ Zalando Product Performance & Sales Analytics
Detailed product-level sales performance, traffic, conversion, and growth metrics across Zalando

Marketplace Automation Use Cases


1️⃣ Dynamic Pricing Automation

Win Competitive Visibility with Intelligent Repricing

Automatically identify your Zalando prices to update based on competitor movements, inventory levels, and market demand. Our dynamic pricing engine monitors Zalando 24/7 and instantly suggests price updates to maintain competitiveness while protecting margins.

What You Can Do:
β€’ Monitor competitor prices in real time across all Zalando products
β€’ Respond to Zalando marketplace changes within minutes

Business Impact:
Improve pricing effectiveness by 15–25%, increase sales velocity by 8–12%, and save 20+ hours per week on manual price monitoring.

2️⃣ Inventory Stockout Prevention

Never Miss a Sale Due to Out-of-Stock

Track stockouts and predict inventory gaps in real time using intelligent demand forecasting. Analyse Zalando sales velocity, seasonal trends, and lead times to receive timely reorder alerts and automate purchase order creation with suppliers.

What You Can Do:
β€’ Track real-time inventory across Zalando partner-fulfilled and seller-fulfilled stock
β€’ Forecast demand using historical sales patterns and seasonality
β€’ Receive alerts when inventory falls below optimal reorder points
β€’ Account for supplier lead times and marketplace processing delays
β€’ Prevent suppressed listings and protect category rankings

Business Impact:
Reduce stockouts by 80–90%, prevent 5–10% revenue loss, and maintain product rankings during growth phases.

3️⃣ Competitor Intelligence

Make Data-Driven Decisions with Market Insights

Track competitor strategies, identify market opportunities, and stay ahead of category trends. Monitor pricing movements, new product launches, promotional activity, and customer sentiment across the Zalando marketplace.

What You Can Do:
β€’ Monitor competitor pricing strategies and promotional calendars
β€’ Track new product launches within your categories
β€’ Analyze competitor reviews to identify product gaps
β€’ Benchmark performance against category leaders
β€’ Detect unauthorized sellers and brand violations

Business Impact:
Launch products with 30% higher success rates, identify opportunities 2–3 months earlier, and protect brand value through early violation detection.

4️⃣ Data Warehousing & Business Intelligence

Centralize Zalando Data for Strategic Insights

Consolidate Zalando marketplace data and private partner data into a unified data warehouse. Enable advanced analytics, custom reporting, and cross-channel insights to support informed business decisions.

What You Can Do:
β€’ Store unlimited historical Zalando data beyond native retention limits
β€’ Create custom dashboards for different stakeholders
β€’ Analyze trends across products, categories, and regions
β€’ Build predictive models for demand forecasting
β€’ Compare Zalando performance with other sales channels

Business Impact:
Reduce reporting time by 70–80%, uncover optimization opportunities worth 5–15% additional revenue, and consolidate multiple tools into a single analytics platform.

πŸ”— How It Works

Our Zalando connector integrates seamlessly with your existing business systems:

Data Collection β†’ Zalando public marketplace data + private Partner Portal data
Processing β†’ Real-time analysis, enrichment, and automation triggers
Integration β†’ Pricing tools, inventory systems, ERP, and BI platforms
Action β†’ Automated price updates, reorder alerts, and analytics dashboards
Results β†’ Increased sales, reduced costs, and better decision-making