A major watches brand, one of India’s leading fashion accessories brands and part of a large consumer goods group, commands a significant presence in the youth lifestyle segment with over 350 exclusive stores and a strong digital footprint across major e-commerce platforms. With revenues exceeding ₹1,000 crores, the brand manages thousands of SKUs across Amazon, Flipkart, Myntra, Nykaa, and its own D2C platform.
The Challenge
Managing a complex promotional calendar across multiple e-commerce channels presented critical operational challenges:
Price Parity Issues: Monitoring pricing across hundreds of product listings and dozens of sellers to ensure promotional prices matched campaign calendars and prevent unauthorized discounting
Inventory Gaps: Products frequently showed "out of stock" on channels despite available inventory, causing lost sales
Manual Limitations: Spot-checks couldn't scale across the entire digital ecosystem
Delayed Response: Manual processes meant issues were discovered only after revenue loss occurred
The absence of automated monitoring meant the brand was constantly firefighting rather than proactively managing its digital shelf.
The Datavio Solution
Datavio implemented an intelligent, automated workflow integrating with the brand’s promotional calendar and inventory management system.
Key Components:
Automated Scraping & Integration
Real-time data extraction from all major e-commerce platforms
Seller-level price and availability monitoring
Direct integration with promotional calendar and inventory systems
Smart Alert System
Price deviation alerts when sellers deviate from guidelines
Stock-out notifications when products are unavailable despite inventory
Actionable recommendations for each issue type
Multi-Channel Communication
Real-time dashboard for comprehensive visibility
WhatsApp notifications for urgent issues
Detailed email reports with analytics
The system scrapes platforms every 6 hours, comparing data against promotional calendars and inventory records, triggering immediate alerts when discrepancies are detected.
Measurable Impact
Within six months, the brand achieved:
70% reduction in stock-out incidents through proactive prevention.
75% decrease in price parity violations, protecting brand integrity.
90% reduction in manual monitoring time.
4-hour average response time, down from 48+ hours.
Business Impact:
Recovered revenue from prevented stock-outs, improved customer satisfaction, enhanced brand consistency, and strengthened marketplace partnerships.
Customer Testimonial
"Datavio's solution has been transformative for our e-commerce operations. We've shifted from reacting to issues to preventing them entirely. The 70% reduction in stockouts during peak promotional periods has been invaluable. The system has given us complete visibility and control across all marketplace channels."
