Nutrition D2C Brand -Case Study

A Major Nutrition D2C Brand Saves 60+ Hours Weekly with Datavio's Intelligent Purchase Order Automation
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About

A major nutrition D2C brand is one of India’s fastest-growing healthy snacking companies, offering a wide range of nutritious products including protein bars, breakfast cereals, muesli, and snacks. With a strong presence across modern trade, e-commerce, and quick commerce channels, the brand serves millions of health-conscious consumers nationwide. It partners with major platforms including Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, BigBasket, and modern retail chains, managing hundreds of SKUs across diverse distribution channels.

The Challenge

As the major nutrition D2C brand scaled rapidly across multiple sales channels, its purchase order management became increasingly complex and error-prone:
Multi-Channel Complexity: Purchase orders arrived through disparate channels—e-commerce portals, quick commerce platforms, email communications, and PDF attachments—each with different formats and requirements
Manual Data Entry: Operations team spent 60+ hours weekly manually extracting PO data and entering it into their ERP system
Validation Bottlenecks: Each PO required manual verification for pricing accuracy, GST calculations, case size correctness, MOQ compliance, and overstocking risks before processing
Warehouse Allocation Challenges: Determining optimal warehouse for order fulfillment based on inventory levels and delivery timelines required manual coordination
Error-Prone Processes: Manual handling led to frequent errors in pricing, quantities, or SKU codes, causing fulfillment delays and financial discrepancies
Delayed Order Processing: Time-intensive manual workflows meant orders often took 12-24 hours to punch into the ERP, impacting delivery commitments, especially for quick commerce partners demanding same-day dispatch
The manual, fragmented approach was unsustainable as the brand continued expanding across channels and geographies.

The Datavio Solution

Datavio designed a comprehensive, multi-stage orchestration workflow that automated the entire purchase order lifecycle from capture to ERP integration.
End-to-End Solution Architecture:
Multi-Channel Data Capture
RPA for Portal Extraction:
Automated bots log into e-commerce and quick commerce seller portals
Extract purchase orders with all relevant details (SKU, quantity, pricing, delivery dates)
Handle authentication, navigation, and data extraction across platforms with different interfaces
Email + OCR for PDF Processing:
Monitors designated email inboxes for PO communications
Intelligent OCR engine extracts structured data from PDF purchase orders
Handles varying PDF formats from different buyers and channels
Captures key data points: buyer details, product specifications, pricing, terms
Intelligent Validation Layer
The system performs comprehensive automated checks on every captured PO:
Pricing Validation: Compares PO prices against approved rate cards and channel-specific agreements
Taxation Verification: Validates GST calculations, HSN codes, and tax slabs for compliance
Case Size Accuracy: Ensures ordered quantities align with standard case configurations
Overstocking Prevention: Cross-references order quantities against demand forecasts and existing inventory to flag potential overstock situations
MOQ Compliance: Verifies minimum order quantities are met per channel requirements
Smart Warehouse Allocation
Real-time inventory visibility across multiple warehouse locations
Automated allocation based on stock availability, proximity to delivery destination, and fulfillment timelines
Prioritization logic for quick commerce orders requiring same-day dispatch
Automated ERP Integration
Validated and allocated POs automatically punched into ERP system
Maintains data integrity with field mapping and format standardization
Exception handling for POs requiring human review
Audit trail maintenance for compliance and reconciliation
The orchestrated workflow runs continuously, processing incoming POs within minutes of receipt, performing all validations, and updating the ERP system—transforming what was once a multi-day manual process into real-time automation.

Measurable Impact

Since implementing Datavio's purchase order automation solution:
Operational Efficiency:
60+ hours saved weekly in manual PO processing and data entry
99% reduction in data entry errors, eliminating costly fulfillment mistakes
85% faster order processing time, from 12 to 24 hours to under 2 hours
100% PO validation coverage, ensuring pricing and taxation accuracy
Business Impact:
Improved fulfillment speed: Quick commerce partners receive confirmations within hours, strengthening relationships and improving on-time dispatch rates by 35%
Enhanced cash flow management: Faster PO processing enables better production planning and working capital optimization
Revenue protection: Automated pricing validation prevented ₹12+ lakhs in potential revenue leakage annually from pricing errors
Better inventory management: Overstocking alerts prevented ₹15+ lakhs in dead stock across slow-moving SKUs
Team Productivity:
Operations team reallocated from manual data entry to strategic vendor management and channel relationship building
Finance team benefits from accurate, timely data for better reconciliation and forecasting
Warehouse teams receive clear, validated instructions enabling smoother logistics operations

Customer Testimonial

Datavio’s purchase order automation has significantly streamlined our operations. With over 10 channels to manage, manual PO handling had become overwhelming and error-prone. Datavio’s orchestration workflow replaced this complexity with seamless automation—intelligent validation now flags discrepancies early, and our ERP stays consistently updated. The solution saves our team more than 40 hours each week and has improved fulfillment speed across fast-moving channels. It has been a transformative upgrade for our operations.

- Head of automation

Conclusion

Datavio's intelligent purchase order automation solution enabled the major nutrition D2C brand to transform its order management from a manual bottleneck into a competitive advantage. By orchestrating RPA, OCR, intelligent validation, and ERP integration into a seamless workflow, Datavio empowered the brand to scale operations efficiently while maintaining accuracy and speed across its diverse channel ecosystem.