Opptra gets 100% visibility on its ecommerce operations
Opptra is a rapidly growing e-commerce aggregator operating across multiple marketplaces in India, Middle East, and Southeast Asia, managing diverse brands and products across more than 50+ brands.
Amazon, Flipkart, Noon, Namshi, Trendyol, Amazon, Zalando, Google Cloud Platform
Rapidly growing e-commerce aggregator operating across multiple marketplaces in India, Southeast Asia and the Middle East, managing a diverse portfolio of brands and products. Operating on Amazon, Flipkart, Noon, Namshi, Trendyol, Zalando, Shopee, and other regional platforms, Opptra requires comprehensive visibility into availability, discoverability, and competitive intelligence to drive strategic decisions and optimize marketplace performance at scale.
The Challenge
Opptra's expansion across multiple geographies and marketplaces created significant data management complexity for tracking availability and discoverability across marketplaces, and for aggregation of orders, ads, and purchase orders across global marketplaces like Amazon, Noon, Namshi, Trendyol, Flipkart, Shopee, Zalando, and more
Fragmented Data Sources
Critical business reports were scattered across 20+ different software platforms including marketplace seller portals, public data scraping requirements, and advertising dashboards with no data normalisation
Availability and Discoverability Gaps
SKU-level buybox status, live pricing, delivery time windows, and keyword search rankings across 20+ marketplaces were invisible in real time, leading to lost sales and inability to react quickly to competitor moves
No Competitor & Category Intelligence
Without automated competitor monitoring across categories, Opptra lacked the context to make informed pricing, positioning, and inventory decisions across 20+ marketplaces
Datavio Solution
Datavio designed and implemented an intelligent, RPA-powered data warehousing workflow that automated the entire data extraction and synchronisation process using our proprietary marketplace scrapers and automated data extraction solutions.
Integrated Monitoring System
Automated tracking of availability (buybox, pricing, delivery) and discoverability (keyword rankings, search visibility) for own and competitor listings across 20+ marketplaces in real time across 25k+ SKUs
Competitive Intelligence Platform
Continuous competitor monitoring across categories capturing pricing strategies, stock availability, ratings, promotional activity, and search positioning for strategic benchmarking across 200+ brands
Cross-Channel Data Standardization
RPA-powered extraction and normalization of advertising metrics, order data, and PO information from diverse marketplace systems into unified, analysis-ready datasets across 20+ marketplaces
Automated Data Warehouse Integration
Push all standardised availability, discoverability, competitor, and operational data directly into Opptra's data warehouse for seamless analytics and reporting across 10+ geographies
We had minimal visibility across 15+ marketplaces — couldn't see buybox status, rankings, or competitor moves. Datavio's platform gave us complete real-time visibility while automating data flows for internal and external data to power our BI dashboards.
Kuldeep Saini
Reporting Head
Conclusion:
Datavio gave Opptra complete marketplace intelligence — real-time availability and discoverability tracking, competitor monitoring, and automated data warehousing across 15+ platforms. Struggling with marketplace visibility or competitor blind spots? Book a demo to see how Datavio can provide the competitive edge and operational efficiency your e-commerce business needs to scale confidently.
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