Fastrack Achieves Complete Digital Shelf Control with Real-Time Monitoring
Fastrack, India's leading fashion accessories brand and a Titan Company subsidiary with revenues exceeding 100M USD, manages thousands of SKUs across Amazon, Flipkart, Myntra, and Nykaa — requiring precise pricing control, unauthorized seller detection, and location-level inventory monitoring.
India's leading fashion accessories brand and a Titan Company subsidiary, commanding a significant presence in the youth lifestyle segment with over 350 exclusive stores nationwide and a robust digital footprint. Managing thousands of SKUs across major e-commerce platforms, including Amazon, Flipkart, Myntra, and Nykaa, with complex pricing strategies and seller networks.
The Challenge
Managing digital shelf presence across multiple e-commerce channels with complex pricing structures and seller networks created critical visibility and control gaps:
Dynamic Pricing Compliance
Specific price bands and offer prices for prime sellers and outright sellers varied by SKU, channel, and day of the month — making manual monitoring of pricing deviations impossible at scale across thousands of products
Unauthorized Seller Proliferation
Unauthorized sellers appearing across channels and SKUs damaged brand integrity and pricing strategy, but detecting and flagging them manually across the entire digital ecosystem was unsustainable
Location-Level Stockout Blind Spots
Without real-time, location-specific inventory monitoring integrated with their IMS, regional stockouts went undetected — causing lost sales and inability to prioritize restocking based on demand patterns
Datavio Solution
Datavio built intelligent monitoring workflows that connect to Fastrack's internal offer sheets and IMS to provide real-time tracking, automated alerts, and unified visibility across all digital touchpoints.
Dynamic Pricing Monitoring Workflows
Automated scraping of pricing across all SKUs and channels, integrated with Fastrack's internal offer sheets defining price bands and day-specific offers for prime and outright sellers — flagging any deviations in real time
Unauthorized Seller Detection Workflows
Continuous monitoring of all seller listings across every channel and SKU to identify unauthorized sellers — triggering immediate alerts for brand protection team to initiate takedown processes
Location-Level Stockout Intelligence
Real-time tracking of product availability at location/pincode level integrated with IMS — smart alerts flag regional stockouts based on inventory thresholds and demand priority
Unified Monitoring Dashboard & Automated Alerts
Consolidated view of pricing compliance, buybox status, unauthorized sellers, ratings, rating counts, and location-level availability — with automated alerts for violations and actionable insights
We were constantly discovering pricing violations and stockouts too late. Datavio's monitoring platform changed that completely. Now we catch everything in real-time — pricing issues, unauthorized sellers, location-level stockouts. We've gone from reactive to proactive.
Soumajit Chail
Key Account Manager - E-Commerce
Conclusion:
Datavio's intelligent monitoring workflows empowered Fastrack to achieve complete digital shelf control across all marketplaces. From pricing compliance to unauthorized seller detection and location-level inventory alerts — all automated and integrated with their existing systems. Ready to take control of your digital shelf? Book a demo to see how Datavio can transform your e-commerce operations.
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