Bikaji Achieves Complete PO Visibility and Automated Distributor Management
Bikaji Foods International Limited, with revenues exceeding 300M USD and 300+ SKUs, manages 50+ distributors across quick commerce, modern trade, and e-commerce channels requiring seamless PO tracking and financial reconciliation.
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One of India's leading ethnic snack food companies with a legacy spanning over four decades and revenues exceeding 300 M USD. Listed on the stock exchange, Bikaji operates an extensive distribution network across India with a portfolio of over 300 SKUs including bhujia, namkeen, sweets, and western snacks — powered by 200+ distributors serving quick commerce, modern trade, e-commerce, and general trade channels.
The Challenge
As Bikaji expanded into e-commerce, quick commerce, and modern trade, managing 50+ distributors across quick commerce, modern trade, and e-commerce created critical operational and financial visibility gaps:
Zero PO Visibility Across Channels:
Purchase orders from quick commerce, modern trade, and e-commerce distributors were fragmented across emails, portals, and different DMS systems — making real-time tracking of orders and distributor performance impossible
Manual Distributor Communication
Operations team spent hours manually tracking distributor fulfillment performance and sending follow-up communications, with no systematic way to alert underperforming distributors
Financial Reconciliation Chaos
Manual reconciliation of PO amounts vs invoiced amounts vs proof-of-delivery (POD) amounts across 50+ distributors led to payment delays, disputes, and revenue leakage
Datavio Solution
Datavio built an end-to-end automation solution that unified PO tracking, automated distributor communications, and reconciled financial data directly into SAP.
Unified PO Visibility
Automated extraction of purchase orders from quick commerce, modern trade, and e-commerce channels across 50+ distributors — consolidating all POs into a single real-time view
Automated Distributor Mailers
Performance-based email automation that tracks distributor fulfillment rates and automatically sends alerts, reminders, and performance reports to underperforming distributors
Intelligent Data Reconciliation
Auto-punch POs into SAP while continuously reconciling PO amounts vs invoiced amounts vs POD amounts — flagging discrepancies for investigation
Exception Management & Alerts
Automated identification of fulfillment gaps, payment mismatches, and reconciliation errors with actionable alerts for finance and operations teams
Managing 50+ distributors was chaos — no visibility, hours chasing data, team buried in reconciliation. Datavio's automation workflows changed everything. Real-time PO tracking, automated distributor alerts, seamless SAP reconciliation. Total game-changer.
Sulabh Bhandari
Head of E-Commerce & Modern Trade
Conclusion:
Datavio transformed Bikaji's distributor management from manual chaos to automated excellence — unifying PO visibility, automating communications, and reconciling finances seamlessly into SAP across 50+ distributors. Managing complex distribution networks across multiple channels? Book a demo to discover how Datavio can eliminate operational bottlenecks and revenue leakage for your business.
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