Revolutionizing Quick Commerce: Milkymist's Journey with Our Platform

Designed by marketers. Untitled gives you the guidance, data and innovation you need to become a better marketer.

The Customer Story

Milkymist, a leading dairy brand, faced the challenge of scaling its quick commerce operations to meet the growing demand for fresh products. By leveraging our platform, Milkymist successfully overcame these hurdles, enhancing efficiency, streamlining their operations, and improving customer experience. This case study highlights how our solution empowered Milkymist to thrive in the fast-paced world of quick commerce, ensuring continued growth and success.
The Challenge

Navigating Quick Commerce Complexities

Unlike traditional marketplaces like Amazon and Flipkart, Quick Commerce platforms pose unique hurdles for sellers:

Share of Voice (SOV) Analysis

Understanding their visibility and prominence compared to competitors across multiple platforms.

Monitoring SKU Availability

Monitor inventory levels, identify gaps, and track dark store operations in specific pincodes.

Price Benchmarking

Ensuring competitive pricing across multiple platforms was manual and time-consuming.

Competitor Analysis

Identifying and analyzing competitor strategies, pricing, and product placements was critical but challenging to execute effectively.

Actionable Reports

Absence of customized monthly reports to guide strategy.
The Solution

Driving Growth with Data

Our platform addressed these challenges with a comprehensive suite of services

Monitoring and Alerts

Track SKU availability, receive real-time alerts for stockouts, pricing changes, and competitor moves, enabling swift actions within a day.

Discoverability Insights

Analyze keywords and share of voice (SOV) to understand visibility and optimize discoverability across platforms.

Pricing Strategies

Compare and analyze product prices against competitors across platforms, ensuring competitive positioning.

Unified Reporting

Access all insights—availability, pricing, keywords, and SOV—on a single dashboard, eliminating the need for multiple tools.

Achievement in numbers

Metrics via numbers
18%
Increased Share Of Voice
50%
Reduced Ad spent
30%
Increased Stock Availability

The Results : Happilo Achieved Measurable Success

Improved Visibility

Milky Mist improved visibility through tracking relevant keywords and monitoring Share of Voice (SOV) significantly boosting reach and discoverability on Quick Commerce platforms.

Pricing and Discount Analysis

Real-time competitor pricing insights allowed Milky Mist to adjust their pricing strategy, ensuring market competitiveness across channels.

Competitive Analysis

With competitor benchmarking and analysis, Milky Mist adjusted its strategies in real-time to stay ahead, maintaining its competitive positioning.

Darkstore  Tracking

Tracking dark stores in specific pincodes ensured optimal distribution, helping Milky Mist cater to previously underserved areas.

Unified Solution & Time Efficiency

The consolidated platform significantly reduced time spent on operational tasks, streamlining workflows and improving decision-making with real-time data.

Monitoring and Alerts

With actionable insights and real-time alerts, Milky Mist could address issues like stockouts and pricing discrepancies within 24 hours, ensuring minimal disruptions.

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Transform your Quick Commerce strategy with data-driven insights!
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